The first motivation for the creation of the IJA Endowment Fund in 2021 derives from the effects of Brazil's current political and economic moment. In a scenario marked by the scarcity of resources in circulation, the cultural and social market has been directly affected, which requires from us cultural institutions the implementation of strategies that seek long-term sustainability.
The creation of the IJA Endowment Fund in 2021 was based on three pillars:
1. Organized and specialized governance in the application of assets of the equity fund (in the financial, real estate, cultural market, etc.);
2. Organized and specialized governance in the area of operation of the institution for the effective application of the resources generated by the endowment;
3. Transparency in the dissemination of fund results and in the use of resources. Within the item "programmatic investments", four beacons coordinated our actions in these almost fifteen years of activities of the João Ayres Institute, which are: promotion of artistic making, dissemination of art and knowledge, defense of the rights of children and adolescents in situations of social vulnerability, research and development of alternative technologies.
All established actions were constructed always taking into account these guidelines.
Promote the strengthening and development of the Culture Economy
To be a reference institution to promote cultural and social actions in Brazil as a social promotion fund.
Social Fostering
The João Ayres Institute has a growing Heritage Fund that, in the future, will operate through its own equity that includes financial donations, assets, time, services, knowledge, social technologies, among others.
This Heritage Fund will be formed by continuous donations from companies, non-governmental organizations and individuals; and the income generated from it will be used to:
implement own programs;
support projects related to the cause;
operating costs.
To achieve its mission, the IJA Endowment Fund works by strengthening and investing, primarily through edicts, in organizations and leaders committed to the objectives of the João Ayres Institute.
A significant part of the donations made by the IJA Endowment Fund is concentrated in the Northeast region of the country.
The IJA Endowment Fund implements a philanthropic agenda based on ethical values, management effectiveness, transparency and social justice. Its performance can be presented in three major dimensions: social articulation, resource mobilization and programmatic investment.
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The first motivation for the creation of the IJA Endowment Fund in 2021 derives from the effects of Brazil's current political and economic moment. In a scenario marked by the scarcity of resources in circulation, the cultural and social market has been directly affected, which requires from us cultural institutions the implementation of strategies that seek long-term sustainability.
The creation of the IJA Endowment Fund in 2021 was based on three pillars:
1. Organized and specialized governance in the application of assets of the equity fund (in the financial, real estate, cultural market, etc.);
2. Organized and specialized governance in the area of operation of the institution for the effective application of the resources generated by the endowment;
3. Transparency in the dissemination of fund results and in the use of resources. Within the item "programmatic investments", four beacons coordinated our actions in these almost fifteen years of activities of the João Ayres Institute, which are: promotion of artistic making, dissemination of art and knowledge, defense of the rights of children and adolescents in situations of social vulnerability, research and development of alternative technologies.
All established actions were constructed always taking into account these guidelines.
Promote the strengthening and development of the Culture Economy
To be a reference institution to promote cultural and social actions in Brazil as a social promotion fund.
Social Fostering
The João Ayres Institute has a growing Heritage Fund that, in the future, will operate through its own equity that includes financial donations, assets, time, services, knowledge, social technologies, among others.
This Heritage Fund will be formed by continuous donations from companies, non-governmental organizations and individuals; and the income generated from it will be used to:
implement own programs;
support projects related to the cause;
operating costs.
To achieve its mission, the IJA Endowment Fund works by strengthening and investing, primarily through edicts, in organizations and leaders committed to the objectives of the João Ayres Institute.
A significant part of the donations made by the IJA Endowment Fund is concentrated in the Northeast region of the country.
The IJA Endowment Fund implements a philanthropic agenda based on ethical values, management effectiveness, transparency and social justice. Its performance can be presented in three major dimensions: social articulation, resource mobilization and programmatic investment.
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Mulheres que Empoderam
Título 1
Idealizado por Verusca Miranda, a proposta é através das histórias de vida de mulheres imigrantes brasileiras resilientes inspirar outras pessoas a realizarem seus sonhos ao redor do mundo.
A idealizadora e empresária Verusca Miranda conta com a bagagem de vice-presidente do Instituto João Ayres, organização que promove captação de recursos e viabilização de projetos culturais há mais de 15 anos no Brasil, para selecionar as melhores representantes dentre cinquenta nomes indicados. Os critérios tinham como base a escolha de brasileiras com real sucesso em suas áreas de atuação além de boa índole e conduta na comunidade.
Além de Verusca Miranda, fazem parte do projeto Adriana Muzzi - Fundadora do Free Mind Institute, Andrea Canona - Advogada e Founder AC Visas, Andrea Oliveira - Fundadora da Touch Massage, Anna Paula Alves-Lazaro - Fundadora da Hope & Justice Foundation, Camila Paiva - Empreendedora, Cleide Stabile - Fundadora da Cs Healthier Lifestyle Program, Cristina Figueiró - CEO da Exchange Mate, Daniela Mello - Master Coach Executiva, Elis Amaral - CEO da Trifold, Érika Suzuki - Hair Stylist, Eva Dias - CEO da Phoenix Human Capital Solutions, Fabiana Tourinho - CEO da Kaluah Tours, Izabela Guimarães - CEO da Brillé, Janine Closs - CEO da J Closs, Juliana Scolari - Head do Moneycorp, Kaka Hassum - Produtora e Empresária., Lorena Mariana - CEO da Royalty School, Luciana Barreto - Fundadora da My Immigrant Journey, Marcia Fonseca - Master Coach, Maristela Rocha - Advogada e Empresária, Patrícia Bernardes - CEO da Mrs. Face, Priscila Triska - CEO da Biz Entertainment e Rosana Almeida Rotondo - CEO da Florida Conexxion.
Juntas essas mulheres dão conselhos e exemplos poderosos de persistência, autoconfiança, capacitação, cooperação, ousadia e coragem. Por meio de suas trajetórias, elas são a prova de que empreender em outro país não é um bicho de sete cabeças e que é possível realizar sonhos com muita força de vontade, união e planejamento.
A sororidade é citada como uma das bases para o sucesso fora de seu país de origem.
O fortalecimento mútuo é a proposta do EMPODERA Movement, e está presente também no discurso da empresária e participante Camila Paiva. Ela conta que chegou há 16 anos nos Estados Unidos e que não se intimidou com os inúmeros desafios encontrados no caminho. “Acredito que somos parte de um movimento onde a colaboração é latente. É preciso compreender que nos fortalecemos mutualmente com pequenas escolhas consumindo, por exemplo, de empresas criadas por mulheres. É importante fazer essa roda da sororidade girar e estar aberta também para receber”.
Verusca Miranda conta que já elabora novos planos, e o lançamento de novas edições do projeto em outros estados e regiões dos Estados Unidos. “Contamos sempre com as melhores expectativas e esperamos amplo alcance do livro. Mais que isso, o que vale, é a realização de se tornar referência e inspirar leitores em todo mundo a acreditar que é possível vencer onde quer que você esteja” conta
